One of the side-effects of the global pandemic is that your business’s online community and target audience is online more frequently and for longer times. Even if you don’t have an online store, your business is now operating in a 24/7 environment as your audience is still searching for information, scrolling through social media and creating their own content using your products.
So should you post business content on weekends?
Put simply, yes, especially if you’re posting content that relates to the home, garden, food, beverage, travel, leisure or recreation niches. However, no matter what niche your business is in, posting content over the weekend can bring long-term benefits to your business.
If you’re using social media for a business, you want the best return on your investment. You’ve invested time & creativity into your content & putting it out there hoping your target audience will see it, isn’t enough. The best way of ensuring reach is to post at the optimum time, when most of your audience is online.
So when is the best time to post?
The bad news – there isn’t a universal best time to post on Instagram or Facebook.
The good news – it’s easy to find YOUR best time.
To find YOUR best time to post, please read this post – What are the best times to post on Instagram?
Every social media profile has its own unique audience, often with followers located in different time zones, so it’s important to understand when YOUR audience is online. If you’re posting for a business account, you can check your audience’s activity in your Insights (Facebook and Instagram).
To check your Insights on Facebook (desktop computer instructions):
When you are on your business page:
- Click Insights
- Click Posts
- You will see a chart that shows the hours & days of the week.
- Click on any one of the days of the week – data will appear that shows the peak time when your audience is online.
You can check the other days of the week by rolling your mouse across each day.
To check your Insights on Instagram (mobile device instructions):
When you are in your Profile:
- Tap Insights.
- Tap Total Followers.
- Scroll through the Follower Breakdown page to the Most Active Times section.
You will see a chart that shows the hours & days of the week.
- Tap on one of the hour bars eg. 6pm. A no. will appear revealing how many of your audience are online at that time.
- Tap Days. The chart will show the data for what days your audience is online.
In addition to knowing YOUR best time, there are some generic times that suit particular content.
Tuesdays, Thursdays, and Fridays at 12 noon. To maximise exposure to people scrolling Instagram while on their lunch breaks.
Food & Beverage
On average, Fridays are the best day of the week, for engagement. However, Weds & Thurs evenings, all day Saturday and Sunday pm, are also good for engagement.
Travel & Tourism
Friday is the best performing day for Travel & Tourism content as people are planning their weekends. Sunday evening, Mon & Tues are also strong engagement days as users are looking at places/activities they may have just been/done, or are about to do.
Fitness & Self-Care
Wednesday, when people hit the mid-week slump, or Sunday when people are planning, are the best times for engagement. Mondays and Saturdays also perform well.
Tuesday, Wednesday & Friday from 9-10am.
If you are posting educational content such as blog posts or videos, posting mid-morning usually suits professionals as they often prefer to browse this type of content earlier in their day rather than later at night.
I hope you found these tips useful and easy to implement.
If you’d like more tips on how to grow your social following, I post tips daily on my Insta account and would love to connect with you there – @chookapeck
Chookapeck offers a range of self-paced courses that are perfect for small-business owners and creatives.
Whether you’re a newbie or an old hand, you’ll learn Instagram strategy, tips and tricks in a friendly and supportive environment. Courses are delivered straight to your in-box and you have lifetime access to the course materials.
You can read more about Chookapeck Courses here.
Do you need to dive a little deeper into your social media? Then a One-on-one Coaching session could work for you. Available for clients worldwide and held via Zoom (or in-person if located in the Barossa region), the sessions are 60 or 90 minutes long. You can read more about 1:1 Coaching here.
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