aesthetic / adjective / esˈθet.ɪk/
relating to the enjoyment or study of beauty
It’s often said that Instagram is all about the aesthetics… but having a great aesthetic on your Insta account doesn’t always mean perfection. Yes, you should try to use images that are high-quality, but if they’re not perfect – that’s ok. Using images that are consistent in content, colour and subject can quickly turn your Insta feed from arrrgh to aesthetic.
Creating an aesthetic feed is all about aligning your visual content to your brand. On a visual platform like Instagram that is especially important as your visuals are representing your business/brand to a global audience.
If I’m honest, my Insta feed is a work in progress. Being a true Gemini, I’m torn between having a gallery of light images, or a gallery of moody, dark images – so I’ve kind of landed in the middle, using images that have colours from my brand palette. I also try to use images that my audience relate to and are identifiable as ‘Chookapeck’ images.
It’s worth remembering that your Insta aesthetic makes a big difference to how quickly your audience connects to you and your content.
Here’s some of my fave tips to up your Insta aesthetic:
Try to edit your images using the same Instagram filter or Lightroom preset. This helps to maintain consistency between your images & across your grid/gallery.
I use presets that have white or golden tones – they are available in the webshop.
Think of your images as a grid of 9 and use a consistent pattern to tie them together. You could post light/dark/light, 3 of one colour palette, 3 of another, a grid of 9 images using the one colour shade etc.
By creating a grid theme/pattern, your Insta feed will look more harmonious.
Here are some examples of grids that I’ve recently implemented for clients.
✅ Colour Palette
Using a consistent colour palette is probably the easiest/best way to achieve an aesthetic Insta feed.
Limit your palette to 4-6 principal tones, ideally ones that represent your brand colours.
✅ Choose images that represent your brand / you / your services.
✅ Know your audience and what images they connect to (check your insights to see which posts perform well).
✅ Where possible, use high-quality images (and consider using free stock images to ‘fill-the-gaps’).
If you’re in need of professional, contemporary images for your socials, then free stock photo sites can be an excellent resource.
Stock photos that are copyright and royalty-free are invaluable for small and start-up businesses. They enable you to have professional-looking projects at a fraction of the cost of commissioning your own photoshoot. When used in your socials, they can fill the gaps and help to tie your visuals together – especially if you are using images that use your brand colours.
However, searching for the right image can be hard work and time-consuming. There are dozens of free stock photo sites, but which are the ones that have great high-res images, and are easy to use? Which sites have the most relevant content for your industry or niche?
What are your fave Insta profiles?
Do you have some favourite Instagram accounts? Ones that you are drawn to for their aesthetic? If so, I’d love for you to share them in comments below
Do you need to dive a little deeper into Instagram? Then a One-on-one Coaching session could work for you. Available for clients worldwide and held via Zoom (or in-person if located in the Barossa region), the sessions are 60 or 90 minutes long. You can read more about 1:1 Coaching here.
You might like to read these Chookapeck blog posts on Instagram:
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