In 2020 there are a lot of ‘new-normals’, and one of them is the ubiquitousness of mobile devices. We are all spending more time on mobile devices than ever before. Browsing the internet, checking emails, using social media and online shopping are all taking place (for longer times) on mobile devices. There has never been a better time to check if your website is mobile-friendly.
Why should your website be mobile-friendly?
According to Quora, in 2020 more than 60% of visits to Google and Yahoo come from mobile devices. Importantly, for the last few years, Google has stated that it favours websites that are mobile-friendly when providing search results. So if your site isn’t mobile-friendly, Google will not serve your website up to your potential users. No matter your location or what your industry or niche is, your website needs to be mobile-friendly.
What makes a website mobile-friendly?
Mobile-friendly means that your website content looks good and more importantly, is useable, on all devices, from desktop computers to mobile devices including tablets and smartphones. A mobile-friendly website has text that is easily readable and menus and links that are easily clickable
How to check if your website is mobile-friendly
The easiest way to check if your website is mobile-friendly is by using the Google Mobile-Friendly Test.
To test your site, click this link: https://search.google.com/test/mobile-friendly
Enter your website URL and clicked TEST URL.
Your test results will appear and will include notification if your page is mobile-friendly, and if not, suggestions on what changes to your website for it to be compliant.
Tips to improve your website
Once you have your results, Google will recommend what changes you can make to your website to improve its mobile-friendliness.
- If you have a WordPress website, ensure you are using a responsive theme.
A responsive website includes all of your site’s content, but it changes the way it is displayed depending on the size of the screen that it is being viewed on.
- Do not use small font sizes.
- Do not have clickable content located too close together.
- Ensure your navigation places popular content in an easy to find location.
Consider the content that website visitors on mobile devices are likely to be looking for. Ensure it is easy to find on your website’s mobile homepage.
- Make sure your images are compressed so they load quickly.
- Include a Search function.
- Use an easy to read font.
Do you need to dive a little deeper into your website? I regularly host small group workshops – make sure you follow Chookapeck on Facebook or Instagram to get more details. Checkout upcoming Workshops here.
Alternatively, you could book in for a One-on-one Coaching session where you get 90 mins of tailored training in areas of your choice. Coaching sessions can be held in person or via video link using Zoom.
You might like to read these Chookapeck blog posts about improving your website’s performance: